As a beauty brand owner it is unwise for you to overlook the importance of running campaigns to attract more audience who are ready to buy from you. To avoid being at the loose end of not taking social media serious for your brand, you need to put in social media strategies that will help you scale up your beauty brand. No matter how you deny it, beauty brands can hardly survive without the help of social media platforms. You need social media strategies to promote and sell your products since you majorly deal with enhancing your customer’s appearance and helping them to look good.
This is because most of the audience likely to be interested in beauty products spend quality time on social media searching and asking about products that will help them maintain their beauty or achieve their natural hair or skincare goals as the case may be. To make it possible for you to reach out to more audience on social media platforms and convert them to buying customers, running a social media marketing campaign is one of the best strategies to help you achieve that goal.
Social media is a tool that can help beauty brands run a successful campaign for their products, but your campaign can turn unsuccessful if you do not put the right strategies in place. Creating the right plan that will help make your campaign successful starts from researching to understand your audience, their pain point and where you need to come in as a solution with your campaign.
We all know that social media platforms are almost free to use by anyone, but that does not mean that running a social media marketing campaign is as easy as you think. It may interest you to know that there are already thousands of beauty brands out there, and this only means that for your beauty brand to survive and thrive, you need something that will help you stand out. To build a brand that will stand out on this day, you have to take your time to plan, structure and strategize your marketing campaign so that you can gain from it.
In this article, I will be sharing 5 strategies that will make your social media marketing campaign for your beauty brand successful. Let’s dive in!
Gathering User-Generated Content and Testimonials.
One of the easiest ways to sell your beauty products online without doing or spending much is through user generated content. User-generated content is one of the most trusted social media marketing campaign strategies that will always work and generate results for brands. You need to understand that user-generated content is like word of mouth marketing.
If people who bought and use your beauty products say that they like it, they can help you spread the reviews and testimonials of your beauty products across their social media platforms. This makes more people trust your brand enough to buy from you. As a beauty brand owner that wants to run a social media marketing campaign using user-generated content, you can get tons of user-generated content from your audience/customers through the following means;
- Create a branded hashtag and ask your audience to use them. This will help you to locate user-generated content on social media platforms.
- Ask your audience to tag your brand handle whenever they create content related to your products in exchange for reposting that content on your brand’s social media platform thereby giving the creator more visibility. A win-win!
- Create a private Facebook community for your brand and encourage members to share any concerns or reviews they have about your products. Then re-purpose those reviews into content or Ad creatives. Please make sure to put a disclaimer in the rules and quiz section people take before joining the group that their reviews can be re-purposed as content to help more people discover your products.
With these, you can track, gather and collect enough user-generated content that will help you to run a successful social media marketing campaign.
Leverage On Influencer Marketing.
When it comes to beauty brands, leveraging influencer marketing as a strategy for social media marketing campaigns is an excellent idea. To improve your chances of promoting and increasing the sales of your products, beauty brands should consider collaborating with influencers. Influencers here may be celebrities, content creators and agencies who will create relatable content that will help you attract the type of audience that you want for your beauty brand. In the beauty industry, Personalities matter a lot in influencer marketing because it is vital for you to work with an influencer that aligns and understands the goals that you wish to accomplish.
Building a community that is always rooting and supporting your brand makes selling and brand promotion easy for you. This is one of the benefits of leveraging influencer marketing because these influencers can help you build a community around your beauty brand. They hold the key to your target audience’s trust because your target audience trusts them more than they do to you as a brand.
Do you want to use influencers for your next marketing campaign? If your answer is yes, then let’s help you organize everything that you need to make your influencer marketing strategy work out with our influencer marketing management services.
Creating and Sharing Videos Of Your Products.
It is also necessary for you to create and share simple video tutorials for your beauty brand on social media platforms such as Instagram, TikTok and YouTube. You need to teach and educate your audience and customers on how they can use your product in the right way to achieve their aim. Sharing videos of your product can help you attract the right audience to your brand who are willing to buy from you. And again, you have to remember that people will always like to buy what they can easily use without any difficulty, so this is why tutorials on how to use your products are necessary.
Use Of Irresistible and Visually Stimulating Images.
As a beauty brand, one of the appealing ways to up your social media marketing campaign game is through the use of irresistible and visually stimulating images. One of the ways that you can prove to your customers that your product is worth the hype is through taking and sharing high-quality images of people who used your product and of your products.
Visual images can also be used as content to help grab audience/customers attention, thereby making them interested in knowing what your product is all about. And also you can take aesthetically pleasing images of your products too. Product photography is also one of the best ways to run visual campaigns for your beauty brand.
Your product photography can include shots of the ingredients that were used to produce your beauty products, the finished product to show your audience the texture and many more. You can also make use of still motion clips and GIFs to showcase your products. You just have to be creative when you are dealing with Product Photography.
Organizing Giveaways and Contests.
This strategy will always work when carrying out a social media marketing campaign because everybody loves giveaways and contests since there is always something to win for free. You can adapt to carrying out giveaways and contests once in a while to help you promote your products and gain more visibility. The sure thing about giveaways and competitions is that they help increase the engagement rate, and most times, engagements are likely to be converted to sales for your brand.
You have to agree with me now that coming up with a successful social media marketing campaign depends on the strategies you choose to work with to achieve your marketing goals and objectives. As a beauty brand owner, always make out time to research and know more about your audience before taking any further steps. This will give you a better insight into how to plan and execute your social media marketing campaign based on your research.
Do you need help to run a successful campaign for your beauty brand? If yes, book a discovery call HERE to get started. If you found this helpful, please share this article.